Once the brand story is approved, we explore names that connect to that story, the location, and what makes the community distinct. Every name is checked for uniqueness in the area, for how easy it is to say, and for whether its web address is available. From there, we build the identity: logo, color and typography, graphic elements, and brand guidelines.

• Name options with the reasoning behind each

• Logo and variations

• Color and typography

• Graphic elements, design extension and patterns

• Brand guidelines