Marketing Collateral
Once the brand is set, it needs to show up everywhere a prospect or resident will see it. We design a complete identity system, from leasing materials to everyday correspondence, so every piece looks and sounds like the same place.
We design folders, brochures, site and floor plans, letterhead, business cards, envelopes, and notecards. We also build templates for your leasing team, so they can create their own announcements, event materials, and resident communications and still sound like the brand. We can advise on welcome and giveaway items for residents too.
Brochures, folders, and site and floor plans
Marketing copy
Lifestyle photography and videography
Stationery: letterhead, business cards, envelopes, notecards
Templates for the leasing team
Welcome and giveaway recommendations
Copy that speaks to residents
The words on a brochure or website are often the first conversation a resident has with a community. We write that copy with the people who will live there in mind: what they want from home, what matters to them day to day, and what they’ll be proud to tell friends. Every headline and description is clear, honest, and written in a voice that matches the brand, so the community sounds like the place it is.
Lifestyle Video and Photography
Prospects want to picture themselves in a place before they visit. We produce the photoshoots and lifestyle video that show the community as residents will experience it: the neighborhood, the amenities, and the everyday moments that make it home. We work with agencies to book models, and we build mood boards for each shoot covering wardrobe, styling, and hair and makeup, so every frame feels authentic and true to the place. Each shoot is planned around the brand story, so the images work across the website, brochures, and social channels.