The Victor Apartments

Objective

This new development project had a lot going for it with a prime location between Capitol Hill and First Hill, two of the most walkable and culturally rich neighborhoods in Seattle. The neighborhood has tree-lined streets, an eclectic mix of local shops and cafés, and a distinct European sensibility that you don’t find just anywhere. Our goal was to capture all of that and turn it into a brand worth falling for. We developed the brand story, positioning, and inspiration boards that guided the project from the very beginning, including the interior design direction, so that by the time the building opened, every touchpoint felt like it belonged to the same world. From naming and identity through illustration, signage, a lifestyle video campaign, and the website, it all came from the same place.

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