McKenzie Apartments in downtown Seattle is open, airy, and light-filled. Dramatic floor-to-ceiling glass and an iconic elliptical shape captures the sun and expansive city and water views. World-class, hotel-style amenities in the building, and a central location in the middle of everything that makes Seattle the fastest-growing city in the country. Dulce developed the brand strategy, identity and marketing collateral for this unique luxury tower.
The Story:
There are certain elements that drive every successful endeavor. Experience. Vision. Passion. When combined, they arrive at something special. But what if you wanted to push further, strive for better? You’d need a few more elements. The element of surprise maybe. And, of course, the element of style. McKenzie has the perfect combination of elements. Dramatic floor-to-ceiling glass and an iconic elliptical shape capture the sun and create stunning panoramic views. Open, airy, light-filled, McKenzie reflects your life, your style, like nothing else in Seattle.
Developer: Clise Properties
Leasing: Greystar
- Brand Identity
- Brand Story
- Brochure
- Copywriting
- Identity Collateral
- Leasing Office
- Marketing Signage