Hyde Square is a 568 unit apartment development located in Bellevue, WA near the Microsoft headquarters. The modern buildings maintain warmth in character throughout the use of rich materials and interesting architecture designed with a central “square” in the center of four separate buildings. Dulce created the brand story, strategy and all of the design and marketing materials.
The Story:
Urban is headed east and has found its way to 520 and Bel-Red Road landing at Hyde Square just down the road from Microsoft. Designed for people who work hard morning, noon and night towards creating what’s next, Hyde Square is a tale of two cities—a split personality if you will, that offers people places to gather and apartments that are much needed hideaways perfect for decompressing and rebooting. Kick off your shoes, leave the paper crumpled up on the floor. You’re home. And, for now, whatever’s out there that needs to be done will just have to wait. No need to rush, these spaces were created for easy living. There’s nothing fussy or complicated about them. Just simple
modern lines, warm details, and state-of-the-art kitchens and bathrooms making spending time here the best idea you had all day. Hyde Square. Living from the inside out.
Developer: Carmel Partners
Leasing: Greystar
Photography: Andria Lindquist
- Brand Identity
- Brand Story
- Brochure
- Copywriting
- Email Marketing
- Exterior Building Signage
- Identity Collateral
- Lifestyle Photography Shoot
- Marketing Signage
- Monument Sign
- Move-In Gifts
- Naming