SHAG, Senior Housing Assistance Group, needed a cohesive branding system to use for exterior signage on their Northwest properties. SHAG’s properties were each branded onsite in the property’s name. However, the print and television advertising was advertised as SHAG. Dulce Design recommended branding the properties as SHAG with the each property’s name as a sub-brand. The end result made the brand experience consistent throughout each property and the client was able to get more out of their advertising budget by advertising all properties under one brand.