AUTUMN SMITH
FOUNDER, CREATIVE DIRECTOR

Autumn-SmithYou remember Hide-a-Freak right? The short-haired wig for long-haired hippies? Of course, we all do. It was the talk of Western Washington in the 1960s. Well, the guy who invented it grew up and passed his considerable entrepreneurial drive to his daughter. Autumn sold rubber bands door-to-door at 8. Had a car detailing shop at 12. Meanwhile, she was honing her artistic talents by ruling the grocery store coloring contest circuit. She’s picked strawberries, worked retail at the mall, and spent the time of her young life working in the glamorous formica-clad world of fish n’ chip sales. But all the while she never exhausted her love and passion for art and design, going so far as constantly mentally correcting and redesigning her surroundings. Eventually she found her way to college – which didn’t actually have the courses she wanted so she designed her own. While teaching herself graphic design, she also managed to open her first design business at 19, the aptly named Autumn Brochures. With that, life suddenly folded neatly into place, and Dulce Design was born. The rest, as they say, is portfolio fodder.

Personally, she’s obsessed with all magazines, design and otherwise. She’s also into textures, boots, running, sitting, books, wine, snow, architecture, Mexico, little ones, branding, cheese, interior design, margaritas, Canadians, and long lunches. In no particular order.

Oh… and if we must be legit:

Autumn Smith launched Dulce Design in 1998 and is recognized for creating award-winning, results-driven brand experiences for a diverse range of clients. This is her second successful design venture after starting another design firm right out of college. As a Founding Partner and Creative Director at Dulce Design, Autumn grew the business into an integrated branding firm with full capacity in brand development, print, online, and environmental design. Autumn has successfully directed the creative for projects for Quadrant Homes, Suncadia Resort and Real Estate, Hotel 1000, Microsoft Windows, Xbox and Starbucks. She has led the creative and marketing on over 50 home, multi-family and condominium developments and luxury hospitality clients. Autumn excels in creating outstanding branding campaigns from start to finish including: project naming, brand development and positioning, collateral design, web design, sales center design, print and online advertising.

Autumn Smith on LinkedIn